Trullinger Associates, Inc. specializes in customer satisfaction survey research, focus groups, market studies, business plans.

 

 

 

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Survey Research  Business Plans  Survey Research

One of TAI's specialties is development of detailed business plans, including import-export plans.  Jim Trullinger, Ph.D. personally writes many of these plans for our clients, assuring them of a very high degree of professionalism. 

The plans developed by TAI are of two types:

Survey Research  "Financing" plans.  Typically, these are for new ventures seeking capital infusions.  We have special expertise developing plans related to the Internet -- for companies offering B2B or B2C services. 

Survey Research  "Focusing" plans.  These are to help existing businesses guide management efforts, as in corporate overhauls, etc.  We have assisted companies in developing strategies for exporting to the U.S. and other markets.

We urge clients to recognize that few businesses succeed without a thoughtful plan.  Yours may be a promising business concept, and you may have enthusiasm, confidence, and intelligence to spare -- but proceeding without a business plan is a high-risk proposition.  In fact, very few businesses secure funding (from angels, venture capitalists, or bank loan officers) without a solid business plan.

Generally, we recommend that clients view the business plan development process as a unique opportunity, not simply as a "necessary evil" or expense item required to secure funding or boost revenues.  With TAI on your side, the  resultant plan should prove immensely valuable as you launch and/or transform your business. 

We must emphasize that TAI does NOT provide clients with "canned" business plans of the sort available through books, software packages, and certain other consulting and business plan companies.  Rather,  TAI develops plans unique for each client and business situation.   

TAI works closely with clients in refining and focusing their business concepts, objectives,  capital requirements, etc.  In most instances, we incorporate detailed market and competitive analyses into the business plans prepared at TAI.  We brainstorm and strategize with clients to set reasonable projections.

Development of a business plan at TAI forces clients to evaluate every phase of building a business.  The process enables clients to address numerous critical questions and, with our help, look objectively at their businesses.

Most business plans include these elements (a partial list):

Survey Research  Business profile, in-depth, including detailed discussion of products/services, operations, plant and equipment.

Survey Research  Corporate structure, including personnel requirements.

Survey Research  Management profile.  Corporate advisory board.

Survey Research  Industry overview, including detailed competitive profiles.

Survey Research  Discussion of the business' competitive advantage, including unique selling proposition.

Survey Research  Target market and strategic and tactical plan for penetrating it.  Strategic alliances. 

Survey Research  Distribution methods for goods/services.

Survey Research  Import-export strategy, including detailed discussion of applicable government regulations, list of potential customers, discussion of pricing and other market dynamics.  How importers or exporters should protect business trade marks. 

Survey Research  Reasonable revenue projections.

Survey Research  Financial plan, including discussion of seed, start-up, Round 1, Round 2, and other required financing.

As an incentive and FREE service, TAI provides interested business plan clients with customized, targeted lists of venture capital companies, including principal contact names.

For business plan development projects, we closely confer with clients as we learn about their companies and objectives, research the competition, formulate financial plans, etc.  TAI does not foist "take-it-or-leave-it" final plan drafts on clients.  Instead, we refine plans until clients approve them without reservation.    

We invite you to contact TAI for a no-obligation preliminary discussion with Jim Trullinger, Ph.D., on your business plan requirements.  He will be prepared to discuss reasonable expectations, timetable, budget, next steps, etc.

 

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